Synamedia has introduced a revolutionary streaming device called Senza, transforming the way TV content is delivered and consumed. Unlike traditional media boxes like Firestick or Roku, Senza is a cloud-based device without its own operating system or software.
Unlike most media boxes such as Firestick, Roku, Android TV/Google TV, etc., this new option called the “Synamedia Senza” is a cloud based device that does not harbor any software or operating system.
This platform is set to revolutionize TV experiences both at home and in public settings like hotels, bars, and stadiums. With a reduction in onboarding costs of up to 90%, broadcasters and content providers can now reach larger audiences more effectively than ever before.
Revolutionizing TV Experiences
Senza aims to revolutionize TV both at home and in public venues such as hotels, bars, and stadiums. By drastically cutting onboarding costs by up to 90%, it enables broadcasters and content providers to reach a wider audience more efficiently.
Streamlining TV Delivery
Instead of relying on multiple devices, Senza uses an HTML5 interface to deliver IPTV services across various platforms seamlessly. This innovation, supported by over 25 patents, eliminates the need for app downloads and device upgrades, offering a more flexible and efficient viewing experience
Affordable Innovation
The core of Senza is a Cloud Connector device about the size of an earbud case, which can transform any TV into a high-performance device. The device is priced around $6, with potential cost reductions as production scales. Starting in 2025, third-party manufacturers can license the design for free.
Security and Collaboration
Senza includes Google Widevine L1 for top-tier content protection and is powered by a collaboration with Google Cloud. This partnership enhances performance through low-latency video protocols and smooth cloud-based UI rendering, avoiding the sluggishness often seen in other cloud solutions.
Impact on ISPs and Providers
Senza offers broadband providers and ISPs a way to integrate video services into their offerings without major investments. SuperCloud International is one such early adopter, using Senza to enhance its UMAXX.TV streaming service.
Industry Reactions
Experts have praised Senza for challenging traditional TV delivery models. Paul Segre, CEO of Synamedia, highlights Senza’s role in reshaping the TV industry’s economics, turning the TV screen into a “greenfield” for Internet innovation.
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The Future of TV
Senza’s cloud-first approach promises to make TV content delivery easier and more affordable for broadcasters, content creators, and ISPs. With Synamedia’s commitment to innovation, Senza is poised to shape the future of television.
For more details, check out Synamedia’s official website and press releases.
What are your thoughts on the new Senza platform? Share your views in the comments below!
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